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2 min readWhy babies need kitchen tongs, not subscription boxes
Every week, targeted ads tell new parents that their infant’s future cognitive potential depends on plastic, light-up contraptions. We are told that without high-contrast flashcards, motorized musical activity centers, and curated monthly subscription boxes, our babies will somehow fall behind on developmental milestones. The infant toy industry has pulled off a masterclass in monetizing parental anxiety. They took something human infants have done naturally for hundreds of thousands of years...